Popularity of the Internet Grows as Home-Buying Tool

Posted in Real Insights | May 11, 2007

Did you know that the Internet continues to grow in popularity among home buyers as an information-gathering tool? While real estate professionals are the number one source of information about homes for sale, 80% of buyers also use the Internet as a complementary tool in their search process. The growth in the importance and power of the Internet is remarkable, when you consider that only 2% of buyers used the Internet a decade ago. Tech-savvy realtors welcome this trend, and offer user-friendly web sites with access to listings.  Buyers and sellers benefit when their realtor helps them to leverage the power of the Internet for a win-win outcome.  (January 13, 2007)