Opportunities Abound with the “Pre-Retirement” Segment

Posted in Real Insights | July 10, 2007

Did you know that the “pre-retirement” real estate market has distinct characteristics that can be precisely targeted for excellent results? Recent research says that the affluent 48+ age group is working at the top of its income and has the financial stamina to acquire property. With children leaving home, they seek to downsize in square footage but not in quality. They want a home away from the city, but accessible to it. Pre-retirees are physically active and seek a wide variety of recreational opportunities. They tend to choose a community that appeals to them as a place to eventually retire full-time. Hmmm… this sounds a lot like Niagara-on-the-Lake to me!