Female Buyers Are An Important Segment

Posted in Real Insights | August 14, 2007

Did you know that 25% of women searching for a home are looking for a ‘fixer-upper’ and plan to do the work themselves? A recent Royal LePage survey of female home buyers found that 30% of single women own their own home, while 45% of divorced women and 64% of widowed women are homeowners.
“Single women play a significant role in the housing market. We are seeing growing numbers of women buying their first home on their own, trading-up as they progress professionally and taking on home renovations,” says Lisa da Rocha, VP marketing for Royal LePage. “Today’s woman is well versed in real estate as a solid long-term investment.”
When asked what motivated them to buy, female owners said: it makes more sense than renting (36%); I want to put my money into a good investment (22%); and pride of ownership (13%).