Employees Surf the Web at Work

Posted in Real Insights | December 5, 2007

Did you know that 43% of adults go online for personal reasons while at work? Employers say that young employees regularly check social networking sites and personal email. Then there are the 70% of consumers who shop online – with the most popular categories being books, videos and games. One in three Canadian adults does their banking online. Over 80% of real estate buyers start their search online. Increasingly, employers are accommodating this blend of personal and professional activity. “It used to be that you separated your outside life from your business life… But companies are recognizing that it’s not humanly possible,” says one employer. This is especially true at this time of year, when web traffic and online orders increase by tenfold on some sites.