Boomers Flock to the Internet

Posted in Real Insights | November 5, 2007

Did you know that people over 50 spend more time online than any other demographic group? Over 15% of adult Internet users are older than 55, and the number of users in this segment is growing in excess of 20% per year. Boomers have more money to spend and they are loyal to sites that appeal to them. Sites like 50plus.com attract boomers, and are good places to advertise. I link my web site and my listings to this site and others like it, in order to zoom in on high-potential 50-plus buyers.