April 14, 2008
Get Ready for the Demographic Powerhouse Called “Zoomers!”
Did you know that the demographic group previously known as “baby boomers” have been christened with a new moniker – “zoomers” – by none other than Moses Znaimer. It is no wonder this media-mogul-marketer extraordinaire is now focused on this group. Zoomers account for more than half of all consumer spending and more than 70% of financial assets. They are the largest group by far in the market for real estate, travel, health & beauty, home improvement and financial services. The Zoomer attitude is changing the nature of aging – Zoomers are active, often working past the typical retirement age. They engage in a wide variety of activities with zeal – fitness, education, volunteering travelling. Targeting this group is about understanding how they are reinventing what it means to be 50+.
