June 8, 2011
Get Great Ideas at the House of Innovation
Did you know Canadian Tire has just launched an interactive website called “House of Innovation” (www.houseofinnovation.ca)? This website centres on a house the company bought which will undergo a make-over, using products from the store. Through how-to videos the site provides practical guidance for completing home renovation and décor projects. When the renovation is complete, the home will be sold with proceeds going to the retailer’s JumpStart program, which helps financially disadvantaged children participate in organized sport and recreation. The company has plans to buy another house at that point, and start all over again. Talk about innovation!
