June 15, 2011
Canadians Seek How-To Renovation Advice Online
Did you know a recent survey by Canadian Tire highlighted the appetite for how-to content by Canadians, who are among the most active Internet users on the planet? Their research reveals that 52% of Canadians have a to-do list for jobs around the house with five or more tasks. But 48% don’t know where to start, including many of the 29% who self-identify as “Wannabe Do-it-Yourselfers.” The area most of us dread the thought of tackling is, apparently, plumbing — with 28% ranking it as the worst of all renovation jobs.
