November 2, 2009
Boomers Lead the Entrepreneurial Charge
According to boomerwatch.ca, the baby boomer generation – 55- to 64-year-olds – has the highest rate of entrepreneurial activity. A U.S. study found that baby boomers are seeking new sources of activity and income during their pre-retirement and retirement years. Boomers have the experience, skills, contacts and other resources to pursue entrepreneurial opportunities. Experts are not surprised by the risk-taking nature of baby boomers, whose childhoods in the 1960s and 1970s formed their attitude toward aging. There is a sense of ‘I will not age according to stereotypes,’ and part of that is ‘I’m not going to retire.’ Many baby boomers look at retirement simply as the next phase of opportunity and growth. In real estate terms, this translates into growing demand for home offices and a ‘wired’ in-home infrastructure.
